our story

Padini began as a backend operation in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors.

It has entered the new millennium as a major force in Malaysia’s multibillion textile and garment industry, a brand leader involved in the distribution and retail of its own fashion labels through 170 freestanding stores and inhouse outlets.

It has also proudly carried the Made-in-Malaysia stamp abroad, with its garment exports to Singapore, Thailand, Brunei and West Asia.

The success of the company can be attributed to the foresight of its management and the dedication of its staff.

our products

Padini is mainly an integrated operation that controls its products - fashion wear and accessories - from concept stage to manufacturing, merchandising and image marketing.

Each brand represents a fashion philosophy; each philosophy covers a comprehensive range of products aimed at a targeted consumer. Brand image is strongly backed up by real value: quality, functionality and price.

our brands

We addresses fashion-conscious consumers of both sexes and all ages through eight distinct brands: Padini, Padini Authentics, PDI, P & Co, Seed, and Miki.

Vincci accessories have focused on the fastchanging tastes of woman consumers, and Seed Cafe opens an exciting new dimension in food operations for the company.

fashion to food

The ideal break or finishing point to any shopping expedition is a snack or meal. Padini has tapped the synergy between shopping and eating with the Seed Cafe. The theme outlet at One Utama, opened in June 2000, heralds a new business direction in line with Padini’s dynamic expansion.

in the pipeline

Padini will maintain and increase its leadership position in Malaysia’s fashion industry through various strategies.

New brands and increased product diversity are key expansion policies.

The company will continue to upgrade the image of its products while emphasising value and quality.

Vincci is the company's successful toehold in the lucrative but competitive women’s footwear market. There are plans to strengthen its dominant position with improved production lines and increased capacity

Having successfully etched its brand names into the consciousness of Malaysian consumers, Padini is moving to turn its various labels into regionally-recognised fashion leaders.

It intends to fulfil the potential of the export market, especially in the Asean region, and will also step up overseas marketing for its products.